Privacy Policy

Version: Nov 2022

This privacy policy outlines how we collect and process your personal data when you use our website, digital applications (Apps), and engage in activities such as subscribing to newsletters, participating in competitions, and other marketing interactions, both online and in-store. Any future updates to this policy will be posted on this page and communicated to you via email if necessary.

Information About Us

KiRKEY is the data controller responsible for your personal data, referred to as "we," "us," or "our" in this privacy policy. If you have any questions regarding this policy, the use of your personal information, or wish to request erasure or unsubscribe from marketing activities, you can contact us at support@kirkey.com.

Your Personal Data

Information You Provide to Us

When you purchase products from our website, register a customer account, use our Apps, contact us, or subscribe to newsletters and other marketing activities, you may provide the following information:

  • Your Identity and Contact Details - includes your name, email address, home postal address/billing address, delivery address (if different), and contact telephone number;
  • Your Payment Details - your bank details and payment card details, though payment transactions are encrypted by the acquiring bank, and we do not retain payment card details;
  • Your Profile Data - If you create a customer account, this includes your username, password, and other data related to purchases and personal preferences;
  • Additional Personal Details - You can optionally provide additional information, such as your date of birth, gender, product preferences, and interests. This data is collected for the purpose of sales analysis, business improvement, and direct marketing if you've given your consent.

Please note that it's essential to keep your personal data accurate and up to date. Inform us of any changes during your association with us. We do not collect sensitive personal data, and our website is not intended for children; thus, we do not knowingly collect data related to children.

Information We Collect When You Use Our Website or Apps

As you interact with our website and Apps, we automatically collect usage and technical data using cookies, server logs, and similar technologies, including:

  • Usage Data - Details about products and services you've purchased from us and information on how you use our website and Apps;
  • Technical Data - Information about your device and its settings, IP address, browser type and version, time zone, location, operating system, and platform;
  • Other Data - Information from third parties such as online fashion retail platforms, delivery services, credit reference agencies, and fraud prevention agencies.

How We Use Your Personal Data

Data protection laws in the EU allow us to collect, use, store, and transfer personal information for specific purposes, including:

  • To fulfill a contract with you;
  • When necessary to comply with a legal or regulatory obligation;
  • When necessary for our legitimate interests (or those of a third party), provided your interests and fundamental rights do not override these interests;
  • For other purposes when you have expressly consented.

We use your personal data for various purposes, including:

  • Processing your order, taking payment, and providing products and after-sales services;
  • Identity verification and credit checks;
  • Keeping you informed about your order's progress;
  • Administering your account (for registered users);
  • Processing competition, promotion, or survey entries;
  • Allowing participation in interactive features;
  • Analyzing sales to enhance our business;
  • Administering, analyzing, and optimizing our website and Apps;
  • Ensuring the safety and security of our website and Apps.

For direct marketing communications, your consent is required. If you've provided consent, we may use your information to:

  • Deliver direct marketing, advertising, and updates;
  • Measure and understand the effectiveness of advertising;
  • Make suggestions and recommendations about products or services that may interest you.

You can opt out of direct marketing at any time by clicking the unsubscribe button in the email or replying "stop" in SMS messages.

Regarding cookies, you have the right to withdraw consent. Find more information here.

Who We Share Your Personal Data With

We may share your information within KiRKEY and with selected third parties for various purposes, including:

  • Payment Acquiring Services for payment processing;
  • Delivery and Courier Companies for order delivery;
  • Credit Reference & Fraud Prevention Agencies for identity verification and credit checks;
  • Analytics and search engine providers for website and App improvement;
  • Build and hosting service providers for website and App maintenance;
  • Third-party advertisers, affiliate marketing agencies, and advertising networks for direct marketing (when consented).

We require third parties to respect your data's security and process it according to our instructions, not for their own purposes.

From time to time, we may seek your consent to be contacted by other selected third parties as part of joint promotions or collaborations. If you consent (by express opt-in), that third party becomes the data controller for any related activity.

Our website and/or Apps may contain links to partner networks, advertisers, and affiliates' websites, each with its own privacy policies. We do not accept responsibility for these policies; please check them before submitting personal data.

Opting Out of Marketing and Preference Updates

If you no longer wish to receive direct marketing and updates from KiRKEY, you can unsubscribe or amend preferences via the email preference center accessible through our emails. Alternatively, contact us at support@kirkey.com.

Opting out of cookies, including banner advertising, requires a separate opt-out process. Details are available here.

Security of Your Personal Data

Our website and Apps have security measures in place to prevent unauthorized access, data loss, or misuse of your personal data. All information you provide is stored securely. We also have procedures for handling suspected data breaches.

You are responsible for keeping your password confidential. Use strong, secure passwords and avoid sharing them. When using public Wi-Fi, be cautious to reduce security risks.

If you receive an email claiming to be from KiRKEY requesting personal data, do not respond; instead, inform us so we can verify the email's authenticity.

Outside EEA - Data Storage & Transfer

We may transfer and store data outside the European Economic Area (EEA) to work with KiRKEY members and third parties for specified purposes or legal duties. Adequate data protection is ensured by:

  • Transfers to countries with privacy laws equivalent to the EEA;
  • Contract clauses with recipients for equal data protection;
  • Transfers to organizations under the Privacy Shield framework.

How Long We Keep Your Personal Data

We retain your data as long as you are a customer and may keep it longer to address questions, complaints, and legal, accounting, or reporting requirements. Data may also be kept for research or statistical purposes.

Your Rights

You have rights regarding your personal data:

  • Access: Request access to your data;
  • Correction: Request correction of your data;
  • Erasure: Request deletion of your data;
  • Object: Object to processing based on legitimate interests;
  • Restriction: Request suspension of processing;
  • Data Portability: Request transfer of your data;
  • Withdrawal of Consent: Withdraw consent for processing requiring consent.

To exercise these rights or for more information, contact us at support@kirkey.com. We may need to verify your identity and will respond within one month. No fee is required to access your data.

Contact

For questions or more information, contact us at support@kirkey.com.